BALLET BROCHURE
Alice's Adventures in Wonderland
A trifold brochure designed for the Australian Ballet’s production of Alice’s Adventures in Wonderland: A Madcap Adventure. Developed to print-ready standard using a Pantone duotone system.
| FRONT PANEL
FLAP PANEL |
BACK PANEL
INSIDE FRONT |
CENTRE
| INSIDE PANEL
Hand-drawn frame, digitally refined, echoes the whimsical nature of the production.
This opening spread was designed so the ballerina sweeps across the flap and inside pages. When the brochure is opened, she remains an anchored image whether viewing the first double-panel spread or the fully opened three-panel spread.
I adapted a quote from the original story and rewrote it as “Don’t be late for this very important date”. This acts as a narrative-specific call to action for the audience.
The outer-facing sections and double-panel spread use lighter duotones to create a softer introduction, before shifting into deeper tones in the final interior panel to reflect the descent into Wonderland.
