BILLY'S BREW
Cold-Pressed Coffee Labels
Custom vector illustrations were developed for two flavours
Brewed Awakening
A classic & bold iced coffee with nutty undertones.
Brewed in and owned by a Byron Bay brand in Australia, I used a consistent style with signals to the Byron Bay environment and way of life to ensure recognisability across the range. Typography is carefully structured to establish a clear hierarchy and readability, supporting both branding and product information.
Both labels were created to print-ready standard, including bleed, dieline, and two embellishments. Consideration was given to the type of substrate each label would be printed on.
Golden Hour
A smooth, vibrant and earthy Matcha.
Colour palettes were intentionally vibrant to contrast with typical market competitors, increasing visibility and impact. The system is designed to be scalable, allowing for future product expansion by using similar visual themes, colours and typographic hierarchy.
The labels were developed through a structured exploration of Byron Bay to inform the visual direction. The research informed the visual direction, the colour palette, and the symbolic elements. I always begin with a pencil on paper, creating sketches that I then refine in Adobe Illustrator.​
​A comprehensive back label was also created to print-ready standard, including all mandatory information at best-practice size for clarity of reading.
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I created a cohesive brand system balancing individuality per product while maintaining consistency across the entire range by using illustration and typography to achieve a strong visual impact.
